Σκοπός Σεμιναρίου

Το σεμινάριο, παρουσιάζει αναλυτικά τις νέες τάσεις και τις μεθοδολογίες βελτιστοποίηση της ποιότητας των δεδομένων των πελατών μιας επιχείρησης.

 Το σεμινάριο Απευθύνεται

 Προϋποθέσεις Συμμετοχής στο Σεμινάριο

 Συνοπτικό Πρόγραμμα Σεμιναρίου

Data Discovery and Profiling

• Frequency of occurrences in a field, including blanks, zeros
• Shapes of data in a field, such as xxx-xxxxxxx for a phone number
• Distribution of business addresses vs residential addresses
• Data values, statistics, frequencies, and ranges
• Mismatches and inconsistencies between metadata and actual data content

Data Standardisation

• data shapes alignment,
• content alignment,
• formats to your organisational standard:
  
  • Customer name and address data: Standardisation of names (e.g., Bob, Robert, Rob), business names (e.g., ATT, AT&T, AT and T) and address formats. Any misplaced or misspelled elements can be corrected
  • Business data: Normalisation of product information, part numbers, tax ID numbers, telephone numbers, and other generic information
  • Global data: Country- and culture-specific data standardisation

Information Enrichment

By completing, augmenting, and correcting existing records, enrichment can increase data value in many ways; for example, by:

• Adding business value to data without the overhead associated with its capture. Completing fractional records
• Enhancing records with new data from third-party and other operational sources
• Correcting data that appears right, but isn't, such as misspelled city names
• Building valid addresses from fragmentary data elements
• Providing very complex data such as latitude and longitude that can't be entered into a system by conventional means

Linking

Linking recognizes relationships within records based on commonalities in data content to create multi-dimensional, unified views of business entities. Sophisticated linking can recognize several levels of customer and business relationships based on your specified criteria. Here are just a few common linking scenarios:

• Increased call-center efficiency through real-time customer recognition and record completion
• Identification of customer affinity groups by linking records based on marketing codes
• Stronger profiling and target marketing by linking customer records based on demographic information provided through enrichment
• Better understand of total inventory or sales for individual products across distributed points of sale (POS) via real-time order entry linking
• Elimination of redundant marketing and recognition of cross-sales opportunities through household identification
• Recognition of broken business rules by identifying where objects that should always be joined aren't (e.g., product sales and customer accounts)

Μεθοδολογία Υλοποίησης Σεμιναρίου & Οπτικοακουστικά Μέσα

 Έντυπο Υλικό

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 Σχόλια - Παρατηρήσεις